German, Hamburg-based advertising agency Kolle Rebbe has come up with a series of funny print advertisement for fitness center Kingdom of Sports entitled ‘Fat Can’t Hide’. The ads feature three obese men who have a fanny pack, a sack of cement and a lifesaver float painted over their midsections in hilariously unsuccessful attempts to hide their fats. The message is simple, “work it out, work it off” at the Kingdom of Sports.
While the rest of the world including the kith and kin of the passengers of Malaysian Airlines Mh370 are praying for the safe return of their loved ones, a few people seem to enjoying all the drama. Quite insensitive to the feelings of the victims and families and totally lacking respect to the whole tragedy, they seem to forget that Mh370 is about 239 innocent lives - people with feelings, dreams hopes and aspirations more than a passing twitter trend.
A few using #Mh370 in their tweets for no apparent reason - just because it is trendy.
Tragedy can strike anyone at anytime. Making fun of others tragedy is certainly very low.
Then a bunch of spammers taking advantage of the tragedy to spread malware and viruses on Facebook, redirecting users to the malicious websites.
A couple others bickering and hurling abuses at each other.
#Mh370 trend has caught up with game developers too. Quite interestingly, I found a BOMOH Mh370 Android game on the Google Play Store. The game from Hyperactive Studios says - " A true life story running and action game. There are Bomoh Mh370 dare chase and Bomoh Mh370 shoot them down game"
I am glad I also saw few apps like "Mh370 Flight News Updates" an app created to keep well wishers and concerned citizens of the world updated on Malaysian Airlines flight MH370 along with a "Pray for Mh370" an app for those who wished to pray for the passengers of Mh370.
ads are a reflection of the time they were published, everything from the style, products, and terminology, highlighting how far things have come, particularly in the depiction of women in ads.
Advertising has always been indicative of the times and lot of ads aimed at women in the 50s were outright sexist . In the 1950s – a time well before the sexual revolution of the 60s and 70s, sexism was not only tolerated, it was expected and actively encouraged, partly through chauvinistic print ads http://mindblowingresources.blogspot.in/2014/03/most-sexist-print-ads-from-50s-60s-70s.html.